Aya Saleh, SEO specialist
Aya Saleh · SEO SpecialistOpen to new projects

Turning search into sales.

I'm Aya Saleh, an SEO specialist with 3 years of experience, working in English and Arabic for brands in the United States, the UAE, Saudi Arabia and Egypt. Pick a market to see where my clients rank on Google today.

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    Live Google results captured in October 2026.

    13first-place Google rankings across client sites
    18page-one rankings for Arabic service and shop sites in Saudi Arabia
    1.63Mimpressions in six months for an online pharmacy in Egypt

    Case studies

    Real screenshots from Google and Search Console. Every result below comes from my own client work.

    Sage Wellness, medical clinic, New York

    Local SEO for a Manhattan acupuncture clinic

    A US clinic competing with larger New York practices for fertility, cosmetic and pain-relief searches.

    • US keyword research and a pillar–cluster plan for fertility, PCOS, pregnancy and women's health.
    • Cannibalization audit of 93 URLs, turned into 40 fixes across 8 phases.
    • Backlink gap analysis against 4 New York competitors and a guest-post program.

    Top-3 rankings grew from 29 to 61 keywords, and top-10 from 65 to 116, in Sep–Oct versus Jul–Aug 2026.

    Google result for sage fertility: Acupuncture Fertility NYC, Sage Wellness, Manhattan
    Search: sage fertility
    Google map pack: Sage Wellness Acupuncture, 5.0 stars from 68 reviews
    Search: sage wellness center, map pack
    Google result: Cosmetic Acupuncture NYC with sitelinks
    Search: facial acupuncture near me
    Google result: Virtual TCM Consultation, Sage Wellness
    Search: virtual tcm consultation
    Show 3 more results
    Google result: Acupuncture for Sciatica, How Many Sessions It Takes, Sage Wellness
    Search: how many sessions of acupuncture for sciatica
    Google result: Women's Health Acupuncture NYC, Sage Wellness
    Search: women's health acupuncture
    Google result: Acupuncture for No Periods, Sage Wellness
    Search: acupuncture to start period

    Scholars International Group, group of schools, Dubai

    New pages on Google within hours

    An education group whose site needed steady content and a cleanup after an old gambling-spam hack.

    • Four SEO articles a month, each mapped to one keyword and one intent.
    • Traced about 400 spam URLs and removed them with 410s and Search Console removals.
    • Set four school pages to noindex so they stop competing with the schools' own brands.

    Cited in Google's AI Overviews for "british curriculum exams" and "moral education uae curriculum", and new pages ranking within a day: STEM Education in 14 hours, School Groups in UAE in 21 hours.

    Google AI Overview for british curriculum exams citing Scholars International Group
    Search: british curriculum exams, cited as a source in Google's AI Overview
    Google AI Overview for moral education UAE curriculum citing Scholars International Group
    Search: moral education uae curriculum, cited as a source in Google's AI Overview
    Google result: STEM Education, Building Future Skills for Students in UAE, published 14 hours earlier
    Search: stem department of education
    Google result: School Groups in UAE, What a Multi School Network Offers, published 21 hours earlier
    Search: school groups in uae, live 21 hours after publishing
    Show 7 more results
    Google result: O Level Schools in Dubai, British Curriculum
    Search: o level british curriculum, next to Wikipedia and Pearson
    Google result: The Sports Academy Dubai Weekend Sports for Kids
    Search: the sports academy
    Google result: British Curriculum Exams, From IGCSE to A Level and BTEC
    Search: british curriculum exams, page one
    Google result: BSO Schools in Dubai, What the Inspection Means for Parents
    Search: bso schools in dubai, next to GEMS and Dubai Heights Academy
    Google result: British Curriculum Stages, FS1 to Year 13 Explained
    Search: british curriculum stages
    Google result: Moral Education UAE Curriculum and MSCS, Parent Guide
    Search: moral education uae curriculum, next to KHDA
    Google result: Life Skills for Students, A Practical Guide for Parents
    Search: life skills for students

    Rimonda, footwear store, Egypt

    Arabic content that wins buying searches

    An Egyptian shoe brand competing for buying and research searches alongside marketplace ads.

    • An Arabic article hub around real buying questions: medical shoes, knee pain, sports shoes and shoe care.
    • Category pages optimized for high-intent searches.
    • Product pages that show price and stock in Google results.

    7 page-one rankings: 3 at #1 and 6 in the top three. In August 2026 alone: 3.75K clicks and 88.4K impressions at an average position of 6.4.

    Google Search Console performance for Rimonda, August 2026: 3.75K clicks, 88.4K impressions, 4.2% CTR, average position 6.4
    Search Console, August 2026: 3.75K clicks, 88.4K impressions, 4.2% CTR
    Google result: Rimonda women's comfort shoes category at position 3 with product images
    Search: حذاء حريمي مريح, position 3

    ECIE, B2B HVAC supplier, Egypt

    Technical B2B pages that rank #1

    An HVAC valves and components supplier competing for the technical searches engineers and buyers make.

    • Product and application pages written for engineers and procurement teams.
    • Problem-based guides, such as comparing high-pressure and low-pressure valves.
    • Supplier pages built for "in Egypt" searches.

    #1 for "HVAC system components supplier" and "high-pressure vs low-pressure valves", cited in Google's AI Overviews for "HVAC system components supplier" and "balancing valves HVAC systems", and 667 AI impressions in July 2026.

    Google result for HVAC system components supplier: ECIE, cited as a source in Google's AI Overview
    Search: HVAC system components supplier, cited as a source in Google's AI Overview
    Google result for HVAC system components supplier: ECIE, position 1
    Search: HVAC system components supplier, position 1
    Google result for high-pressure vs low-pressure valves: ECIE, position 1
    Search: high-pressure vs low-pressure valves, position 1
    Google result for HVAC valves for factories: ECIE, position 3
    Search: HVAC valves for factories, position 3

    Elsaeed Pharmacies

    Online pharmacy
    19.3Kclicks
    1.63Mimpressions
    7.2avg position
    Search Console performance for Elsaeed Pharmacies over 6 months

    Medicine pages rebuilt around one keyword each, spam links removed, and a pillar–cluster content plan. Cited in a Google AI Overview.

    Tethkar

    Gift store
    32.8Kclicks
    1.59Mimpressions
    2.1%CTR
    Search Console performance for Tethkar over 3 months

    Meta, FAQ schema, keyword URLs, Core Web Vitals and 404 fixes in three months.

    Hobba Pet

    Vet store on Zid
    4.41Kclicks
    264Kimpressions
    9.4avg position
    Search Console performance for Hobba Pet over 3 months

    Product pages rewritten for buyer keywords, supporting articles and category backlinks.

    Grandma's Jar

    Organic food store
    5.4avg position
    106Kimpressions
    734clicks
    Search Console performance for Grandma's Jar over 3 months

    A small organic range pushed onto page one with product schema and educational content.

    Visible in AI search

    Google now reports impressions inside AI Overviews and AI Mode. These are the generative AI reports for five of my clients.

    Scholars International Group

    7.57K

    impressions in Google's generative AI features

    Daily AI impressions rose from about 20 to more than 450 by late October 2026.

    Search Console generative AI features report for Scholars International Group: 7.57K impressions in 3 monthsI started here · Sep 2026

    Sage Wellness, New York

    1.23K

    impressions in Google's generative AI features

    Daily AI impressions grew from about 5 to as many as 51 in October 2026.

    Search Console generative AI features report for Sage Wellness: 1.23K impressions in 3 monthsI started here · Sep 2026

    ECIE, B2B HVAC, Egypt

    667

    impressions in Google's generative AI features in July 2026

    Daily AI impressions rose from about 5 to a peak of 65 by the end of July 2026.

    Search Console generative AI features report for ECIE: 667 impressions in July 2026

    Client website · name kept private

    29.3K

    impressions in Google's generative AI features in October 2026

    Up 28% from 22.9K in September, with daily AI impressions peaking at about 1.4K.

    Sep 22.9KOct 29.3K+28%

    Search Console generative AI features report: 29.3K impressions in October versus 22.9K in September

    Rimonda, footwear store, Egypt

    4.97K

    impressions in Google's generative AI features in August 2026

    A steady 110 to 190 AI impressions a day all month, alongside 3.75K organic clicks and 88.4K impressions in the same month.

    Clicks 3.75KImpressions 88.4KCTR 4.2%Avg. position 6.4

    Search Console generative AI features report for Rimonda: 4.97K impressions in August 2026

    Cited as a source in Google AI Overviews

    • sigeducation.combritish curriculum exams
    • sigeducation.commoral education uae curriculum
    • elsaeedpharmacyeg.comسعر فورفلوزين 10
    • ecie-eg.combalancing valves HVAC systems
    • ecie-eg.comHVAC system components supplier

    Brands I've worked with

    Healthcare, education, e-commerce, B2B and professional services, in English and Arabic.

    Sage WellnessScholars International GroupDigital HouseRimondaElsaeed PharmaciesECIETethkarHobba Pet
    Grandma'sJAAMMamlakat Al AsalExpress Al-MadinaHO Law FirmRabiahMeccano AdvertisingGuilt Free

    How I work

    The same four steps on every site, from a small Zid store to a New York clinic.

    Audit

    Crawl, Search Console and competitor gaps: what blocks rankings, and what's ready to win.

    Architecture

    One keyword, one page. Merge, redirect or retarget everything that competes.

    Content and links

    Intent-matched pages on a steady schedule, plus links that point at the pages that sell.

    Measure

    Weekly plans built on Search Console data: what moved, and what to do next.

    Your first 90 days

    What happens, and when. Most sites start to move within 4–8 weeks.

    Days 1–30

    Foundation

    • Full audit and keyword map
    • Indexing, titles and meta fixes
    • Competing pages resolved
    • First quick wins
    Days 31–60

    Build

    • New content on chosen keywords
    • Service and category pages improved
    • Clear internal linking
    • First backlinks
    Days 61–90

    Grow

    • Scale content and links
    • AI Overview visibility work
    • Results report
    • Plan for the next quarter

    Platforms I work on

    SEO built into the platform, not bolted on after launch.

    WordPress

    Rank Math setup, site structure, speed fixes and hacked-site cleanup.

    Shopify

    Product, collection and blog SEO, with clean meta and structured data.

    Odoo

    Website and e-commerce SEO for Odoo stores and company sites.

    Zid

    Saudi e-commerce stores: product pages, categories and speed.

    Coding

    HTML and CSS for on-page fixes, schema and landing pages.

    Experience

    1. SEO Specialist at Digital House Marketing, Dubai

      SEO for Sage Wellness in New York and Scholars International Group in the UAE, plus the agency's own site.

    2. SEO Specialist at Meccano Advertising

      Seven B2B and B2C accounts, with a focus on e-commerce growth and technical audits.

    3. SEO Specialist at O Solutions

      Rankings and visibility for client sites on WordPress and Zid.

    4. Freelance SEO

      Technical audits, site architecture, indexing fixes and Core Web Vitals.

    What I do

    • Technical SEO and site audits
    • E-commerce and local SEO
    • Arabic and English content strategy
    • Link building and cleanup
    • AEO and GEO for AI Overviews and LLM answers

    Education

    Al-Azhar University logo
    BA in SociologyAl-Azhar University, 2023

    Tools

    Search ConsoleGA4Tag ManagerSemrushAhrefsScreaming FrogRank Math

    Platforms and coding

    WordPressShopifyZidOdooHTMLCSS

    Certificates

    Formal training behind the client work.

    SEO Step by Step V2 graduation certificate awarded to Aya Saleh, 2025
    SEO Step by Step V2Graduation certificate, Ahmed Khattab, 2025
    Digital Marketing Diploma awarded to Aya Saleh Fathy Hamed by Creative Academy, 2022
    Digital Marketing DiplomaCreative Academy, 2022

    48 hours · Free

    Get a free mini SEO audit

    Send me your website and, within 48 hours, I will send back the 5 biggest things holding it back on Google, and how to fix them. Free, with no commitment.

    • Indexing and crawl problems
    • Titles and meta descriptions
    • Pages competing with each other
    • Mobile speed
    • Quick wins for page one
    or send by email

    How we can work together

    Three ways to start, depending on where your site is today.

    Freelance prices for:

    Freelance prices start from these amounts. The final price depends on your site’s size, competition and the work it needs, and we agree it after a free 15-minute call.

    One-time

    SEO Audit

    Starts fromone-time · depends on your site

    A full technical, content and competitor audit, with a prioritized list of what to fix first.

    • Crawl, indexing and Core Web Vitals review
    • Keyword and cannibalization map
    • Prioritized 90-day action plan
    Ongoing

    Monthly SEO

    Starts fromper month · depends on your site

    Hands-on SEO every month: fixes, content, links and clear reporting.

    • Weekly plan from Search Console data
    • On-page fixes and internal links
    • Monthly report with next steps
    Project or monthly

    Content & Links

    Depends on scopeCustom quoteper article or monthly · depends on your site

    Articles in English or Arabic that match search intent, plus links that point to the pages that sell.

    • Keyword-mapped articles
    • Arabic and English content
    • Guest posts and link cleanup

    Book a 15-min call All services

    FAQ

    Quick answers before we talk.

    How long does SEO take to show results?

    Quick wins such as fixing titles, indexing problems and cannibalization often move within 4–8 weeks. New content and links usually need 3–6 months to build steady growth. You get a weekly plan from Search Console data, so you always see what is moving.

    Do you work on Arabic websites?

    Yes. I write and optimize content in Arabic and English, and I have ranked Arabic pages in Egypt and Saudi Arabia, including category pages next to Amazon ads and pages cited in Google AI Overviews.

    Which platforms do you work with?

    WordPress, Shopify, Zid and Odoo, plus HTML and CSS for on-page fixes. On other platforms, I work alongside your developer.

    Can you help my site appear in Google AI Overviews?

    Yes. I structure pages to answer clearly and early, add the right schema and build topic clusters around them. Pages I worked on are cited in AI Overviews for searches in English and Arabic. No one can guarantee a citation, but these steps raise the chances.

    Do you work with clients outside Egypt?

    Yes. I work remotely with clients in the USA, the UAE and Saudi Arabia, and plan calls around their time zone.

    What do you need from me to start?

    Access to Google Search Console, GA4 and your CMS, plus a short call about your goals and competitors. I start with an audit and a plan, then we agree on what to tackle first.